What Is The Best Video Size For Facebook? Social Media Video Specs Guide

Jun 07, 2021 - Views: 11666

Rating: 5.0 - 50Votes

Adding videos to Facebook is one of the best ways to increase the reach of your post and your chances of generating interaction with your Facebook page. 

Hence, in addition to the content and quality of videos, it’s also important to know the best video size for Facebook posts, ads, etc.

Let this article get you covered.

Best size video for Facebook

Best size video for Facebook

Why Does Video Size Facebook Matter?

There is always a good reason for what size each Facebook video type requires. 

In general, smaller video sizes load more quickly, improving user experience.

Quick and smooth loading of content increases user engagement and lowers the likelihood that viewers will leave a video that takes too long to load.

On the other hand, users with slower internet connections or those with limited bandwidth can find it difficult to load huge video files quickly. 

Hence, video size optimization using a video converter aids in content accessibility for a wider range of users, including those with different internet speeds.

You should pay attention to the Facebook video size limit

You should pay attention to the Facebook video size limit

Is 1280x720 pixels the best video resolution for Facebook? 

1280x720 pixels is indeed one of the recommended Facebook video resolutions. 

However, Facebook supports a range of resolutions and aspect ratios, and the "best" resolution can depend on the content and how it will be viewed.

It's important to remember that Facebook may change its accepted formats and suggestions at any time, so you had better check their official rules for the most recent details. 

When selecting the best resolution for Facebook video and format, keep in mind your target audience and the devices they use to view information.

Video resolution Facebook

Video resolution Facebook

Best Video Size For Facebook

Facebook lets you share just about any kind of video, and the site constantly changes its design.

Each video format for Facebook has distinct dimensions and specifications, making it challenging to determine if you are uploading the appropriate format for sponsored or organic postings. 

To maximize your postings, adhere to the specifications listed below.

There are different size video Facebook

There are different size video Facebook

In-Feed Shared Post Video

Shared postings on Facebook are the source of the most frequent kind of videos. 

Videos of this kind can be posted by businesses or friends and appear on your Facebook feed.

Landscape and Portrait are the two video orientations that you may select from. The Facebook video format size for each is shown here.

Best fb video size for in-feed shared post video

Best fb video size for in-feed shared post video

Video Guidelines

  • Resolution: 1280 x 720, 720×1280

  • Video orientation: Landscape, Portrait

  • Aspect ratio: 16:9 (for landscape), 9:16 (for portrait)

  • Facebook maximum video size: 10GB (3GB max in Sprout)

  • Recommended video formats for Facebook: MP4, MOV. 

  • Video length for Facebook: 1 second to 240 minutes

360 Video

With Facebook's 360 Video, viewers may tilt their mobile device, touch the screen, or navigate the web with a cursor to see the whole 360-degree view.

Facebook 360 video

Facebook 360 video

Video Guidelines

  • Resolution: 5120×2560 maximum (Monoscopic), 5120×5120 maximum (Stereoscopic)

  • Aspect ratio: 2:1 (Monoscopic), 1:1 (Stereoscopic)

  • Facebook maximum video size: 10GB 

  • Recommended video formats for Facebook: MP4, MOV. 

  • Video length for Facebook: 1 second to 30 minutes

Facebook Reels

Your videos may reach a wider audience by conveniently cross-posting your Instagram Reels to Facebook. 

Although it frequently takes priority on Facebook feeds, this format naturally arises in feeds.

Best Facebook reels video size ratio

Best Facebook reels video size ratio

Video Guidelines

  • Resolution: 1080p

  • Aspect ratio: 9:16

  • Facebook maximum video size: No Facebook video file size limit

  • Recommended video formats for Facebook: MP4

  • Video length for Facebook: 3 seconds to 90 seconds

Facebook Stories

You may publish Facebook Stories to increase the reach of your posts, much like you can with Instagram Stories. 

People who aren't following you on Instagram can still see and engage with your Stories.

Read more: Video format for Instagram

Ideal Facebook story size

Ideal Facebook story size

Video Guidelines

  • Resolution: 1080p

  • Aspect ratio: 9:16 and 4:5 to 1.91:1

  • Facebook maximum video size: 4GB

  • Recommended video formats for Facebook: MP4, MOV

  • Video length for Facebook: 1 second to 60 seconds

Best Facebook Video Ad Size

With millions of marketers on Facebook nowadays, it might be challenging to have the proper specifications for your advertising. 

Let's break down the requirements for Facebook ad video size!

In-Feed Video Ads

These Facebook video advertisements are the sponsored version of in-feed video posts, and they adhere to the same standards.

Video size Facebook ads

Video size Facebook ads

Video Guidelines

  • Resolution: 1080×1080 minimum

  • Aspect ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)

  • Facebook maximum video size: 4GB

  • Recommended video formats for Facebook: MP4, MOV, GIF

  • Video length for Facebook: 1 seconds to 240 minutes

Facebook Carousel Ads

If you want to showcase 10 images or videos to your target audience, then using carousel video ads is a great choice. 

You can use this extra space to highlight various products, describe a single product, or tell a story about your brand.

Best Facebook video size for carousel ads

Best Facebook video size for carousel ads

Video Guidelines

  • Resolution: 1080 x 1080

  • Aspect ratio: 1:1

  • Facebook maximum video size: 4GB

  • Recommended video formats for Facebook: MP4, MOV, GIF

  • Duration: 1 second to 240 minutes

Collection Video Ads (Mobile)

A Facebook collection ad is great for users to discover, and then purchase products or services directly from their mobile device. 

This works as more than 90% of active users accessing Facebook from their mobile phones.

The ad includes a cover image or video followed by several images, allowing the user to explore multiple products or details of a single product.

Best video ratio for Facebook collection video ads

Best video ratio for Facebook collection video ads

Video Guidelines

  • Resolution: 1080×1080 minimum

  • Aspect ratio: 1:1

  • Facebook video size limit: 4GB

  • Recommended video formats for Facebook: MP4, MOV

  • Duration: 1 second to 240 minutes

Instant Experience Video Ads

Using Facebook Instant Experience ads is one of the best ways to rapidly increase your Facebook ad engagement. 

It opens up a full-screen experience after the first click, which can be further customized with a variety of interactive features. 

Facebook video size ratio for instant experience ads

Facebook video size ratio for instant experience ads

Video Guidelines

  • Resolution: 720p

  • Aspect ratio: 9:16

  • Facebook video size limit: 4GB

  • Recommended video formats for Facebook: MP4, MOV

  • Duration: Up to 2 minutes

Slideshow Video Ad

It is easy for advertisers to make Facebook’s Slideshow videos from still images with slower internet connections.

Facebook ads video size

Facebook ads video size

Video Guidelines

  • Resolution: 1080×1080

  • Aspect ratios: 16:9, 1:1

  • Recommended video formats for Facebook: MP4, MOV.

  • Duration: 15 seconds

Facebook Stories Ads

Facebook Stories are short photo and video collections that can be viewed within 24 hours. 

Apart from user-generated organic posts, some stories ads run in between sets of user stories.  

Best story size Facebook

Best story size Facebook

Video Guidelines

  • Resolution: 1080×1080

  • Aspect ratios: 9:16

  • Facebook video size limit: 4GB

  • Recommended video formats for Facebook: MP4, MPV, GIF

  • Duration: 1 second to 2 minutes

Best Video Size For Facebook Cover

It’s no exaggeration to say that Facebook cover videos are a prime piece of real estate on your page. 

When a user visits the page, the video will start playing in mute. Even those who are not a fan of your page can view it.

Best Facebook cover video size

Best Facebook cover video size

Video Guidelines

  • Resolution: 820 x 462

  • Orientations: Landscape

  • Best video formats: MP4, MOV

  • Duration: 20 seconds min & 90 seconds max

Frequently Asked Questions (FAQs)
What is the best video frame rate for Facebook?
Facebook suggests maintaining the frame rate at 30 frames per second or lower for optimal upload results.
Is 1080x1350 good for Facebook?

It is advised to use 1200 x 628 pixels with a 2:1 aspect ratio for a Facebook event cover. 

For a feed post containing a link, an image with a resolution of 1080 x 1350 pixels is advised. 

A post of this type appears at 479 x 246 pixels on a desktop and at least 320 pixels wide on a smartphone.

How many pixels is a Facebook post?

It depends on the image type.

For example, a Facebook Business Page cover size is 1200 x 674 px, meanwhile, a Facebook Profile Cover Photo size is 1125 x 633 px.

Conclusion

For marketers, maintaining relevance and drawing in customers are never-ending challenges. Additionally, using the proper social media video specifications and advertising video sizes is crucial since businesses are depending more than ever on video content.

We created a thorough guide on the best video size for Facebook to make the work of marketers easier. It's time to start now. Make sure all the technical specifications for your video are perfect so it can play as smoothly as possible.

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