Best Types of Video Content for Social Media to Make Good Impressions

Your social media will always be more appealing and effective if you use videos. But what types of video content for social media should you use?

If you are put off by perceived high expenses or a lack of in-house knowledge, do not worry! Reading this post now, you will find out what type of content is used in social media.

Best types of social media content

Why Should You Use Videos on Social Media?

There are several reasons to include videos in your social media posts. Videos are a great way to connect with your audience, provide them with a positive social media experience, and, eventually, build engagement.

Enhance brand awareness

Videos are highly effective at boosting brand visibility. They combine visuals, audio, and storytelling to create memorable content that sticks with viewers. 

Videos help enhance brand awareness

Social media platforms prioritize video content, giving it higher reach and better positioning in user feeds. This means your brand is more likely to be noticed when you utilize video. 

With the potential for videos to go viral, your brand can reach new audiences and increase its recognition exponentially. 

Build strong credibility with your followers

Using video on social media helps establish trust and authenticity with your audience. Videos allow you to show behind-the-scenes content, share customer testimonials, and provide educational content that showcases your expertise. 

You can build strong credibility with the audience

This transparency fosters a stronger, more personal connection between your brand and your followers, reinforcing your credibility. 

People are more likely to engage with and trust a brand that consistently shares high-quality, relatable video content.

Improve engagement with followers

Videos are more engaging than text or static images. They encourage likes, shares, and comments, sparking conversations that deepen the relationship between your brand and your audience. 

Improve engagement with followers

Interactive elements such as live Q&A sessions or behind-the-scenes videos can further enhance this interaction. 

The dynamic nature of video content captures emotions and elicits responses, making it an essential tool for fostering a loyal, engaged community.

Capture attention quickly

In today’s fast-paced digital world, capturing the audience's attention within the first few seconds is crucial. 

Videos excel at this, as they combine motion, sound, and eye-catching visuals to hook viewers almost instantly. 

With the use of the best tools to create video content, you can create videos that convey complex ideas concisely and appealingly. 

Videos can capture attention quickly

With social media algorithms favoring content that keeps users on the platform longer, videos offer a unique advantage by drawing viewers in and keeping them engaged.

Best Types of Video Content for Social Media

Every day, millions of new videos are published across all social media platforms. They vary greatly in theme, length, genre, format, and so on.

The following are the top 7 most powerful types of video content for social media that you should consider incorporating into your company's marketing strategy. 

Interview/Q&A

Informative interviews or Q&A videos are an excellent way to engage your audience where you can discuss their burning concerns and even let them know solutions for their problems. 

When going for the interview video format, you can invite market experts, influencers, team members, or even customers and set up an on-screen conversation with them. 

Interview/Q&A videos

Regarding the Q&As, you can use questions that appear in the comments, or you can also ask users to send you questions about a certain theme in a post a few days before the shoot. 

With this type of video content, you can either record beforehand or try going live. 

Tutorials/How-to

Almost anything can now be found online as a tutorial. People teach everything from makeup techniques to how to build a robot.

Indeed, it’s much easier to learn something with the help of a video than it is to follow a text and photo tutorial. Thus, there is no surprise that this type of video content is one of the most searched-for on the internet.

Tutorials/How-to videos

However, you'll need to tweak some things to make the video fit the styles of different social media platforms (no one wants to watch a 60-minute woodworking video on Facebook).

If done correctly, this video content type can be extremely effective. 

Product Video

According to a study, 78% of individuals claimed that social media posts from brands affected their purchasing decisions. 

Videos for social media are an excellent method to promote a product or illustrate a specific feature. Thus, product video is among the best types of video content for social media.

Product video

There are several ways to create product videos. For example, you could film an overview of your product from a variety of angles, showing how it’s used in different situations. 

Alternatively, concentrating on a single feature that you want to highlight is always a good idea for sure. 

Promos and Deals

A good deal is something that everyone enjoys. 

Offering an exclusive deal to your social media followers and catching their attention with an impressive video promoting a sale or promotion are also good ideas to consider.

Promotional videos

Promotional video is among the ideal types of video for marketing to grab attention quickly and create a sense of urgency, prompting viewers to take immediate action. 

Short, visually appealing promo videos can help drive traffic to your website or store and boost sales.

User-generated Content 

Creating content, especially video content, indeed takes time. You could spend days writing the script, setting up the set, filming, and editing. 

Sometimes, using user-generated video content from your fans and followers is more than a good way to help you have more videos without increasing your workload. 

You may create user-generated content

To do so, you may launch a contest to collect user-generated video content, reach out to influencers, or keep an eye out for videos that your fans share on their own.

Of course, you must get the author’s approval first before posting their videos on your social media. 

Announcement/Reveals

Introducing new products or announcing big news and the latest updates about your brand via social media is an ideal way to increase engagement in your channels.

People follow a brand on social media not only because they like it but also to learn about its new products and offers.

Video announcements

For example, if you want to make a big announcement about a new product line, social media may be a good place to do so, and a fun video is a great way to get people excited!

Giveaways and Contests

Similar to promos and deals, free stuff is also appealing to everyone. And contests are a great proven way to increase engagement and interaction. 

With videos, you can take your giveaways and contests to the next level in several ways.

Giveaways

You can create a video to reveal the winners or host a live-stream giveaway and choose winners live from viewers who share, comment on, or interact with your video.

Breaking News/Trending

Videos that highlight breaking news or trending topics are highly shareable and can significantly boost your visibility. 

This video content type capitalizes on the current interests of your audience, making your brand part of the broader conversation. 

Quick, well-crafted videos that respond to trending stories or events show that your brand is timely, engaged, and aware of what matters to its followers.

Breaking news

Live Video

Facebook, YouTube, Twitter, and Instagram allow you to do live streaming on their platforms.

Live videos are excellent for establishing your brand as more transparent, resulting in a deeper relationship with your audience. During the pandemic, live video viewers reached 152.5 million in 2020, up 20.4% from the previous year.

Live videos are popular

If you are a social media manager, you may utilize live streams to do the following for your agency clients:

• Entertain your audience

• Provide information about the products

• Make official announcement

• Instruct how to use a product…

Behind-the-Scenes Video

People love to look beyond the curtain! 

It's one of the best types of video content for social media to promote your company culture and develop trust and connection with your audience by revealing the individuals behind the scenes.

Behind-the-scenes videos

Getting a sense of your brand's identity isn't easy, especially online. You can go for topics such as office tours, going backstage at an event, or demonstrating new items.

What is the Best Video Format for Social Media?

When it comes to video file formats for social media, you should know that each platform accepts a different set of formats. 

Here are some recommended types of video formats for some of the most popular social media sites, according to sproutsocial.com: