Youtube Video Specs: Ideal Youtube Video Length for Monetization
What is the ideal youtube video length for monetization? Are longer videos are better than shorter videos. In this article, we’ll you detailed answers to those questions.
What is the ideal YouTube video length 2021?
There is no specific answer for what’s the best Youtube video length, as this depends on your audience, the video purpose, and the video type. For example, a video that explains how to make a movie can be longer than a video that showcases products.
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For YouTube video ads, bumper ads should be six seconds long and 15-20 seconds long for pre-roll ads.
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According to Social Media Examiner, videos with a length of 7-15 minutes are ideal for best performance.
What is the ideal youtube video length?
It is not advisable to make the video longer than it should be, as viewers don’t want to see fluff in a video. Instead, they want to see how your video helps solve their problems. Therefore, it’s important to find out the ideal youtube video length for monetization.
If your videos are filled with fluff, chances are your viewers will leave, hurting your audience retention. In the worse case, viewers even might not see your video since YouTube doesn’t even suggest it.
Don’t get your video filled with fluff first then solve the problem at the end of the video. This may shoot you in the food as viewers will leave before they have seen the core of the video.
Ideal YouTube video length for monetization
No minimum length is fixed for monetizing videos. But if you want to get optimal revenue, your video should be at least 8 minutes.
Youtube Video Specs: What's the Ideal Youtube Video Length?
You can place extra mid-roll ads in the video as many as you want, but not for the optimal viewer experience’s sake.
What is the maximum length of a YouTube video?
You’ve probably watched 5-minute Youtube videos, but it’s not uncommon that there are videos that are 90 minutes or 8-hour videos. So do you think what is the ideal youtube video length for monetization?
By default, you can upload up-to-15-minute videos. You can upload videos longer than 15 minutes with verified accounts.
Why can I upload only 15-minute videos?
As you are yet to verify your account. Therefore, if you want to upload longer videos, make sure to account first.
Find out the ideal youtube video length
Here’s how to verify your Google Account:
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Open the YouTube app on your phone
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Tap “Create” at the bottom of the screen and then choose “ Upload”.
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Tap Record or select a video longer than 15 minutes.
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Make title, description for the uploaded video, then tap NEXT.
You can choose to get either a verification code through a text message or an automated voice call.
Why Youtube video length matters
We should pay attention to the ideal youtube video length as viewers have different purposes on YouTube.
Some seek quick answers to daily questions, such as how to clean sneakers. Others want to get more complicated explanations for their confusion. In such case, they’ll watch a 45-minute video on how to build a gaming PC.
Knowing your target viewers to plan better content and film videos that are long enough to satisfy them.
Ways to find the ideal YouTube video length
Why does ideal youtube video length matter
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Method 1: Average the Length of highest-performing Videos
It might be easier than you think to make videos at the right length. Follow these steps to identify an ideal youtube video length for monetization:
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Go to YouTube.
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Search for your preferred topic/title.
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Note down the video length of the top four or five videos on that topic
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Calculate the average length of those videos for that search term.
This method sound isn’t the best method but is great to capitalize on what works.
Employing this method, you at least know that thousands or millions of viewers have watched videos at a length they could stand.
Sound confusing?
Let’s look at this example.
You search for “how to quick test internet speed?” and find out the average length for the top videos is 2 minutes, 30 seconds.
Too short? No, as people are looking for a fast solution.
What about “how to build a PC” videos?
They may cost you about 25 minutes, 30 seconds. Why?
The task is complicated and viewers tend to watch a longer video to get a satisfactory solution.
Which is the ideal youtube video length?
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Method 2: Analyze the average view duration on your channel
Another way to glean your ideal youtube video length is by analyzing the average view duration of your content. Here’s how to do:
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Go to the YouTube Studio.
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Click Analytics in the left navigation menu.
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The graph then will show channel views, Watch Time, subscribers, and revenue click.
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On the next page, select Subscription Source. If you don’t see it, click More. This will show you a graph of views
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Scroll down to see the average view duration of your channel.
For example, your channel’s average view duration is 3 minutes, 21 seconds, indicating that your audience is willing to stick around for 3 minutes.
Is it an ideal youtube video length for monetization?
However, that doesn’t mean you’re going to make videos at that length, but it gives you a benchmark to follow and create the most valuable content.
Besides, the sources that people discover your content on YouTube also impact how long they’re willing to watch.
Thus, it’s recommended to check the Traffic Sources tab for a better understanding of your average view duration.
Is it difficult to find out the ideal youtube video length?
Do you know the ideal youtube video length?
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Method 3: Analyze How Your Subscribers Grow
If casual viewers turn into fans, then it’s a great indicator of success. So, you should analyze your subscriber growth to see if a longer or shorter video is a good choice.
For example, if 87% of your views come from non-subscribers, then you may know what you need to do is convert these viewers into loyal fans. Hence, it’s advisable to keep returning to this page, to watch the percentage split, and make note of the change in trend.
If the number of views from subscribers is increasing, lengthen your videos and see the effect. If that reduces subscribers, make longer content to figure out the reason behind it.
Conclusion
There's no perfect answer for ideal youtube video length for monetization. You have to find what works for you, depending on your purposes and how your content satisfies viewers. Try those methods we mentioned above to find the right length for your Youtube videos. Good luck!
