TikTok Announced the Global Launch of an AI-powered Video Platform

TikTok, which ByteDance owns, announced last week that its generative AI video production platform, Symphony Creative Studios, will be available to all advertisers globally as the short-video app seeks to grow its ad business.

Earlier this year, at the TikTok World Product Summit, the social media platform announced a new creative content suite named 'Symphony.' 

The goal is to assist companies, creators, and agencies in customizing high-quality and engaging content specific to their brands.

TikTok Develops an AI-powered Video Platform for Advertisers

Symphony Creative Studios, Symphony Assistant, Symphony Digital Avatars, and TikTok Ads Manager are all part of the suite.

Symphony Creative Studios, which incorporates a virtual assistant, helps customers automate tasks related to content creation on the platform.

It converts text inputs into videos and generates previews that may be edited to finish the content, as well as remixing, digital avatar creation, translation, and other TikTok capabilities, according to the business.

In fact, TikTok is the latest technology startup to add AI-generated features into its advertising business in an effort to attract more brands and marketers.

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