LinkedIn Encourages Creators to Post 'Short and Snappy' Videos

LinkedIn users will have noticed that more and more videos are appearing in their feeds as the social media platform increasingly moves into a market dominated by Instagram and TikTok.

The Microsoft-owned network has been pushing video uploads, and users who have submitted bite-sized video content have already seen a significant increase in their interactions.

LinkedIn has long been seen as a business-oriented social site, whereas Instagram and TikTok attract a far broader range of creators and users.

However, while TikTok's future in the United States appears to be dim, LinkedIn is closing the gap.

LinkedIn challenges TikTok with 'short and snappy' videos

This is not LinkedIn's first effort into video content. It began live videos in 2019 and had a short-lived Stories feature that faded in 2021. However, the company only began emphasizing video content this year.

LinkedIn, on the other hand, does not provide a means for creators to monetize their content. Instead, it's all about involvement and kudos rather than money, but could this alter in the future?

Read more: OpenAI's Controversial Text-to-video Tool Has Been Launched