TikTok to Offer a $4.99 Ad-Free Membership Trial

On its app, TikTok may soon test out a subscription service without ads.

According to the code on the social media site, customers may soon be able to watch material without being interrupted by advertisements for $4.99 per month.

Android Authority released screenshots showing TikTok requesting customers upgrade to an ad-free experience.

TikTok set to trial ad-free subscription

• Why we care?

The reach of the platform's advertisers might be significantly impacted by the popularity of TikTok's ad-free membership tier, which would eventually reduce the value of the product.

• What ads will be excluded?

Only advertising provided by TikTok will be prohibited from the premium version of the app. Influencer marketing one-offs or campaigns will still be shown there. 

This indicates that the modification is unlikely to address the problem of TikTok influencers hiding brand affiliations.

• Why now?

The majority of TikTok's income comes from ad revenue, which totaled $9.4 billion in 2022. By 2026, the figure is anticipated to treble. 

But in an effort to reduce financial risk, the platform's leadership is looking into diversifying revenue sources, and the prospective introduction of paid memberships is not a surprise.

Read more: Extremist YouTube Videos Get More Views due to Subscriptions