TikTok Launches a New AI Tool for Marketers - Symphony Creative Studio

TikTok has announced that its Symphony Creative Studio will be available to all marketers. It is a welcome step designed to save stress and time spent creating new content.

Symphony Creative Studio features an AI-powered video-generating tool that can produce videos in a matter of minutes with minimum human involvement.

The tool works by allowing users to enter relevant information into the input field, such as a product information sheet or other assets. It is then used to fuel the AI tool's output. 

Users may also enter the product's URL straight into the application to simplify content creation.

TikTok Symphony Creative Studio

Some of the use cases mentioned include the capacity to localize material for different markets while supporting several languages, as well as the ability to construct a digital avatar that can follow a script. 

The pre-built avatars, based on licensed actors, support over 30 languages; however, marketers may create their own bespoke avatars.

Read more: Chinese AI Startup Launches an Image-to-Video Converter