Instagram to Include Meta's Movie Gen AI-generated Video Tool in 2025

Movie Gen, which Meta announced in October 2024, is still in the research phase, but the potential it brings is evident. 

At its foundation, Movie Gen is intended to make video editing simpler and more intuitive, allowing users to change almost any component of their videos.

Whether changing backgrounds, adding realistic objects or animations, or fine-tuning existing footage, the tool offers a degree of creative flexibility previously only available in high-end editing tools.

Instagram set to add Meta’s Movie Gen AI generation video tool in 2025

With over 2 billion monthly active users, Instagram has the potential to open up a new world of creativity. 

For creators, Movie Gen might be a valuable tool for improving storytelling with minimal effort. The possibilities for visual narrative are endless, from creating a dramatic backdrop to smoothly swapping outfits.

Despite the enticing teaser, many are left wondering if Movie Gen can live up to its full potential. 

Early AI video tools, such as OpenAI's Sora, have fallen short in real-world applications, prompting some to wonder if Movie Gen will be more than simply another filter. 

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