What is the best video size for Facebook

Is 1280 x 720 the best video size for Facebook? 

Yes and No.

Well, you may be surprised by the answer but what is the best depends on the types of videos displayed on Facebook.

Adding videos to Facebook is one of the best ways to increase the reach of your post and your chances of generating interaction with your Facebook page. Hence, in addition to the content and quality of videos, it’s also important to know recommended sizes for different types of Facebook videos. Let this article get you covered.

Learn about the best video size for Facebook

Best video size for Facebook feed

The Facebook feed is a constantly updated list of new statuses, photos, videos, and other content in the middle of the Facebook homepage. Newsfeed includes new information and articles from Friends, Pages, Groups and Advertisers.

You can use the video format in Facebook Newsfeed to showcase your products, services. Include motion and sound to quickly draw attention and show off your product's unique features or tell your brand story.

If you choose Facebook as your brand’s go-to platform for video, then you should know different types of Facebook videos and the best video size for Facebook types.

#1. Native videos on Facebook

A native video is video content uploaded directly to Facebook and it is also the most common type of Facebook video. Though Facebook’s recent updates make it more difficult to get good organic reach, sharing videos on this platform is still a viable way.

What’s the Best Video Size for Facebook

Video Guidelines

• Best video size for Facebook: 1280 x 720

• Video orientation: Landscape, Square, Portrait

• Supported aspect ratios include 16:9 (for landscape), 1:1 (for square) and 9:16 (for portrait).

• Facebook maximum video size: 4GB max

• Recommended video formats for Facebook: MP4, MOV. 

• Video length for Facebook: 240 minutes

#2. Best video size for facebook ads

When you pour money into boosting any of your videos, they become native video ads. They are called native ads as they look like other uploaded videos and reside in your users’ feeds. You will notice them at the right column as they are played on the desktop.

Video Guidelines:

• Recommended video size: 1280 x 720

• Video orientation: Landscape, Square, Portrait

• Supported aspect ratios are 16:9 (for landscape), 1:1 (for square) and 9:16 (for portrait).

• Facebook maximum video size: 4GB max

• Recommended video formats: MP4, MOV

• Max duration: 240 minutes

Best video size for Facebook feed

#3. Facebook Carousel Ads

If you want to showcase  10 images or videos to your target audience, then using carousel video ads is a great choice. You can use this extra space to highlight various products, describe a single product, or tell a story about your brand.

Video Guidelines

• Number of cards: 2 min

• Recommended video size: 1080 x 1080

• Video orientation: Square

• Accepted aspect ratio is 1:1

• Facebook video size limit : 4GB max

• Video formats for facebook: MP4, MOV

• Duration: 240 minutes max

#4. Facebook collection ad specs

A Facebook collection ad is great for users to discover, then  purchase products or services directly from their mobile device. This works as more than 90% of active users accessing Facebook from their mobile phone.

The ad includes a cover image or video followed by several images, allowing the user to explore multiple products or details of a single product.

Video Guidelines

• Best video size for Facebook: 1200 x 628

• Orientations: Landscape, Square

• Aspect ratio is 16:9 (for landscape) and 1:1 (for square)

• Facebook video size limit : 4GB max

• Video formats for facebook: MP4, MOV

• Length: 240 minutes max

Best video size for Facebook feed

#5. Best video size for facebook cover

It’s no exaggeration to say that Facebook cover videos are  a prime piece of real estate on your page. When a user visits the page, the video will start playing in mute. Even those who are not a fan of your page can view it.

Video Guidelines

• Best video size for Facebook: 820 x 462

• Orientations: Landscape

• Best video formats: MP4, MOV

• Facebook cover video length: 20 seconds min & 90 seconds max

#6. Instant Experience Video Ads

Using Facebook Instant Experience ads is one of the best ways to rapidly increase your Facebook ad engagement. It opens up a full-screen experience after the first click, which can be further customized with a variety of interactive features. This can include multiple video experiences, including features to auto-play on loop.

Video Guidelines

• Minimum resolution: 720p

• Orientation: Portrait 

• Aspect ratio: 9:16

• File size: 4GB max

• Best video formats are .MP4 and . MOV.

• Length of all video content|: 2 minutes max.

• Video max frames 30fps.

Best video size for Facebook Instant Experience Video Ads

#7. Slideshow Video Ad

It is easy for advertisers to make Facebook’s Slideshow videos from still images with slower internet connections.

Video Guidelines

• Best video size for Facebook: 1200 x 720.

• Orientations: Landscape, vertical, and square 

• Aspect ratios include 16:9,  4:5, 1:1

• Recommended video formats are .MP4 and .MOV.

• Duration: 15 seconds max

#8. Facebook Stories (Ads & Organic Posts)

Facebook Stories are short photo and video collections that can be viewed within 24 hours. Apart from user-generated organic posts, there are also stories ads that run in between sets of user stories.  

While most users will be sharing videos immediately from their phone’s camera without caring much about their video specs, the guidelines for this format are similar for paid & organic posts.

Video Guidelines:

• Best video size for Facebook: Resolution 1080×1080

• Aspect ratios: 1.91 to 9:16, with colored gradient bars rendered above and below videos under 9:16. The text field will also be placed under videos smaller than this aspect ratio.

• File size: 4GB max

• Duration: Between 1 second to 2 minutes

• Best video formats for Facebook are .MP4 and. MOV.

You may notice that the best video formats for most types of Facebook videos are .MP4 and . MOV. They are lightweight and do not change their HD quality during the uploading process. If your video format is not .MP4 and . MOV, consider using VidConverter, which enables you to convert all video file formats for free.

Best video size for Facebook stories

Why should we care about the best video size for Facebook?

There is always a good reason for what size each Facebook video type requires. If your video size is too large, its quality may be poor when uploaded. Therefore, If you want your video to perform at it best, you should follow those video guidelines above. 

Your video should be as large as it needs to be to convey the message.

Conclusion

So you’ve got to know Facebook video specifications. Now, it’s time to start filming and make sure all your video specs are correct so that they can perform its best.