IAS Improves YouTube's Capacity for Viewability and Traffic

Integral Ad Science, a top global platform for media measurement and optimization, recently unveiled new ad measurement tools for YouTube Shorts.

It allows users to make and share brief, engaging films.

IAS now offers viewability and invalid traffic measurement for YouTube Shorts' ever-expanding library through the Total Media Quality for YouTube product suite.

It is done so that advertisers may be sure that real users are viewing their advertising.

IAS enhances YouTube capabilities

With 50 billion daily views, YouTube Shorts today surpasses 1.5 billion monthly active users.

This expansion is the most recent example of how IAS and Google are giving advertisers more insight into the effectiveness of their ad efforts.

"YouTube Shorts is enormously popular with advertisers, and we are pleased to broaden our work to provide this greater level of transparency," said Lisa Utzschneider, CEO of IAS.

"YouTube Shorts is continuing to expand quickly and internationally, offering our advertising partners a fantastic opportunity."

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